Google Review Vs Facebook Review – Exploring Which Is Better

As a business owner, you must be aware of the fact that reviews work on the significant growth of the business. 

Google and Facebook are the two prominent review platforms from where you can pick reviews. You must be confused why only these review platforms are important. Let us explain to you this with a statistic. 

Review Tracker has revealed in its statistics that 19% of the customer reviews are on Facebook and before visiting and making their buying decision 63% of the customers read online Google reviews.

 And looking into the cruciality of the statistics many businesses globally have started to embed Google reviews and Facebook reviews on their respective websites. 

But still, budding businesses are confused and wonder who they should prioritize more. Well, this article will be a great help for those who have been looking for the answer to this question for a while now. 

Comparing Both The Review Platforms Side By Side

Reviews are the best marketing tactics that businesses can invest in. Positive reviews from your customers can grow your business on the other hand negative reviews from your customers can break your growing business. Building the trust of your potential customers is very important and positive reviews work towards that. And we already know that customers get highly influenced to buy products from positive Google reviews. 

We will now look into the detailed comparison of the two reviews platform Google Review and Facebook Review. Hope this discussion will answer your question clearing the confusion. 

Here in this blog, we are going to discuss everything focusing on answering which review platform is better. Let’s move on to the article to know more. 

1. Google Review Platform

Google reviews basically are comments or reviews that are written by the customer describing the product and their overall experience regarding their product. When you search for any business on Google along with its details, results will show reviews and ratings of its valuable customers. 

Potential customers before committing to any business or product always go through their customer reviews on Google. Google reviews help them to decide whether the product is up to their expectations or not. 

Chalkboard has found in its survey about 63% of the customers end up with Google reviews to know about businesses and their performance. And more than 57% of people look for online customer reviews only on the Google search engine. So it is clear from the statistics that Google is the key destination for reading online reviews being one of the largest and most trustable platforms. 

Positive Google reviews from your previous customers have the power to portray a good image of your brand among your potential customers. Basically, Google reviews will influence your customers to buy your product and services. 

Google Reviews has relevant keywords that help your website reach more people. 

How It Works? 

So it works like this, in the Google reviews, customers mention the product name or the service that you are providing. By focusing on those targeted words your brand will rank higher in the search result. Google notices everything thus when more people visit your website which will drive traffic and improve your search rating. As a result, it builds good brand recognition for you. 

Google takes various factors into its algorithm, one of them being the good quality and quantity of Google reviews. Showing more and more positive reviews on your website chances are that your website will appear on the top of the local search. This makes it easy for your potential customers to locate your business. Thus, Google Review works on improving local SEO for your website even though there is no proven result. 

All these factors prove that businesses should not take the power of Google reviews lightly. When you embed Google Reviews on your website it builds a good impression on your visitors about your brand. 

Next, we will talk about Facebook reviews below so keep reading and decide which reviews are best for your business. 

2. Facebook Review Platform

Let us tell you that Facebook is not just a social media platform, it has also become a significant place for businesses worldwide.

Being a communicative platform it will let you connect with your clients effortlessly. So when it comes to online business reviews Facebook reviews play a significant role.

As Facebook is one of the largest and most popular social media platforms it helps your potential customers to discover and engage with your business through more Facebook reviews. Audiences on the Facebook platform are free to comment on your Facebook business page, share and recommend your company to the vast potential customers. 

And the Facebook reviews of these customers hold huge importance to over 40 million small businesses on Facebook. It helps small businesses to be more vocal about their brand among the vast local audiences of Facebook. When local audiences share their review on the Facebook page of small businesses they will reach their friends and work as social proof for the vast audiences globally. This helps the local business to gradually expand at the global level. After Google review, it is believed that Facebook review is the second largest prominent site for reading reviews. 

Looking into its prominence many businesses globally nowadays are choosing to embed Facebook reviews, which will help them to attract their visitors. Online presence and brilliant Facebook reviews of your business page will influence your visitors to convert into loyal customers. Embedding Facebook reviews on your website will not only bring conversion but will also build a great online identity for your business. 

The Final Judgment 

Thus the conclusion lies that one cannot be the substitute for the other. Both Google reviews and Facebook reviews are assets for businesses. Whether you embed Google reviews or embed Facebook reviews they will work great for your website. 

Both have their individual dominance. Facebook comes with a vast community of interactive audience and Google is the widely accepted and popular platform. It depends upon the website’s strategy to decide whether to embed Facebook reviews or Google reviews. To make it clear we suggest using a good aggregator tool to embed preferred reviews on various platforms with a single widget. 

So, what are you waiting for? Embed reviews on your website and get guaranteed ROI.