Top 8 Features Every eCommerce Mobile Application Should Have
Are you an eCommerce company looking to proliferate your outreach and get more loyal customers on your side? Of course, you would already know how significant a mobile application is for your business. So, you don’t need us to profess its importance.
But merely having a mobile application wouldn’t suffice. eCommerce has become a competitive and challenging business. If you don’t provide something, users have all the reasons to switch to another provider. And they’d do it without thinking twice!
Thus, you need competitive user-oriented features encouraging users to stay loyal to your brand and shop through your application. Here are eight features you should ask your mobile app development services providers to integrate into your mobile app.
Eight Features an eCommerce Mobile App Should Have
As a reliable company for, our eCommerce prospects often ask us about the features their app should have. Having any random features and functionalities wouldn’t help. Your mobile app should focus on factors like user experience, convenience, trust, loyalty, and shopping efficiency. Accordingly, we’ve listed eight essential features an eCommerce mobile app should have.
- One-Step Registration
A complicated and lengthy registration process can prove a turnoff. Your mobile application might have excellent offers and a straightforward UI. But if your registration process is intricate and exhaustive, you cannot expect users to come and register with your application. Accordingly, you should streamline the registration process, allowing users to log in via email, phone number OTP or external accounts like Gmail and Facebook. It is about simplifying things for users, and it all begins with registration.
- Comprehensive Product Descriptions
Users appreciate eCommerce applications providing comprehensive product information that helps them make informed decisions. Product information includes technical specifications, images from various angles, features and functionalities, user reviews, real-time availability, etc. All these aspects enable users to decide whether to buy a product or not. Transparency is key in the age in which trust drives growth!
- Secure Payment Gateway
Online shopping and payment convenience lay the foundation of eCommerce. Accordingly, you should integrate a secure payment gateway in your application to enable seamless, safe and guaranteed payments to the application and get instant order confirmations. In addition, it is fundamental to have multiple payment methods including debit card, credit card, buy-now-pay-later (BNPL), UPI, cash-on-delivery, etc., to provide buyers options and pay per their convenience or preferred payment form.
- Live Order Status and Tracking
Digital buyers are curious about their order status, where it has reached and what time will it is likely to reach them. Hence, live order status and tracking forms one of the most significant features every eCommerce application should have. It enables buyers to track their order status in real-time and stay relieved about it.
In addition, the name, contact number and photograph of the delivery person can further contribute to a better user experience.
- Personalised Product Recommendations
Today, many retailers use advanced recommendation platforms to personalise their consumer’s shopping experience. eCommerce players can seek inspiration and integrate personalised product recommendations as a feature to enhance user experience.
These recommendations are aligned with the user’s preferences, tastes, etc., derived from their search history and buying patterns. Not only does it help enhance customer engagement but also fosters increased sales in the long run. Besides, customers are likely to remain loyal to applications providing them with personalised user recommendations.
- Loyalty Programs
Customer loyalty results from epic user experiences, great deals and factors alike. But you cannot expect your customers to stay loyal to you without offering them anything for their loyalty. Customers expect something in return for their repeated business and loyalty. One effective way of expressing gratitude is offering customers points and letting them win significant discounts on purchases.
Hence, including a loyalty program feature and prompting it without interrupting the user’s experience can help you garner a better response and delight the customer.
- AI-Powered Chatbot
An AI-powered chatbot is another crucial feature your consumers would love to interact with in your eCommerce application. These chatbots provide quick and accurate human-like responses. Furthermore, integrating ML (Machine Learning) capabilities can foster continuous learning and improvement with every interaction. Overall, the feature can contribute positively to the user’s eCommerce experience.
- Augmented Reality (AR)
Integrating AR can likely take your eCommerce experience to the next level. Many leading brands worldwide have already started leveraging AR’s capabilities to deliver highly personalised user experiences and help them make informed purchases. It would interest you knowing that 62-64 per cent of consumers love having AR as part of their eCommerce journey.
Some other features of an eCommerce mobile application can include advanced search capabilities, wish lists, AI voice assistant, offline functionalities, push notifications, and one-touch customer support. Of course, you could have many others. But what to have and what not to will depend on your needs and budget. You may integrate some features now and keep some for later based on user feedback and how you scale.
As one of the leading companies for mobile app development in Durban, our mobile app development services include designing, development, deployment, maintenance and upgrades. We help eCommerce organisations build standout mobile applications enabling you to provide your users with excellent features, remarkable user experience and tangible results. Please email us at info@fabtary.com to learn more about our mobile app development services.
