Social Media in the Philippines 2024: Facts, Statistics, History & Trends
Social media is one of the world’s leading communication channels—if not the leading one. Since its rise in popularity, it has transformed not only how people communicate but also how they live. From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier.
To highlight the impact of social media, let’s look at some numbers. According to Statista, there were 4.26 billion social media users worldwide. On a more local scale, the Philippines ranked first in 2021 for the highest social media usage rate, with an average daily use of over four hours—60% higher than the global average.
Some of the most popular social media platforms in the Philippines include:
- Facebook Messenger
- TikTok
Any business can tap into and leverage these platforms with specific user bases. Relevant social media statistics in the Philippines provide marketers with valuable insights into the benefits of incorporating digital media into their strategies.
The infographic below offers a comprehensive look into social media in the Philippines, its history, its impact on the Filipino population, and what trends indicate about its future.
