WordPress is web publishing software you’ll use to form a stunning website or blog. It just may be the best and most flexible blogging and website content management system (CMS) for beginners
How Much Does WordPress Cost?
To purely cover the fundamentals, WordPress costs around $11/month. Realistically though, you must expect a one-off cost of around $200, with a small ongoing monthly charge ($11 – $40/month). Your WordPress costs could quickly creep into the $1000+ mark if you would like to hire a web designer.
Steps for pricing your WordPress management service
Implementing a value-based pricing strategy requires a mixture of customer research and data analysis. you begin with feedback from clients then interpret that input to make a viable pricing strategy for your WordPress management service.
The Smart Pricing Strategy Platform sets out four clear steps for setting value-based pricing which we will cover below. Though PI focuses mainly on the SaaS industry, we’ve adjusted their steps in order that they’re applicable to your WordPress management service.
Identify your buyer personas
Value-based pricing isn’t concerned with just any customer—it’s supported your target customer.
If you recognize what quantity your typical client values your WordPress services, you’ll create a pricing strategy that works widely across your customer base. the primary step is deciding who your target customers are through buyer persona research.
Reach out to customers
You’ve pinpointed the clients who are possibly to use your WordPress services. subsequent step in value-based pricing is learning what these top customers think your work is worth.
The only thanks to get this info is to contact clients. Even with the deepest understanding of your customers, you cannot read their minds. you have got to ask your clients about their price sensitivity on to actually knowledge they value your services.
Analyze the data
Having surveyed your customers, you are not offering all of the preferential prices that they declare – that would, of course, be too many rates for your service to manage.
Instead, analyze your customer responses to seek out where their preferences overlap. Once you discover price ranges that employment for many customers, you’ll set rates for your WordPress management tasks that appeal to all or any of your clients.
Ensure your pricing is viable
Knowing your clients’ price preferences is invaluable. With this information, you’ll retain and expand your customer base with the precise rates that they need.
At an equivalent time, your customers aren’t all-knowing—they don’t have insights into other business factors, like your costs, that impact your ability to form a profit. For this reason, it is sensible to match your range of value-based prices against a couple of other areas that impact your revenue.
How to compare your value-based prices to your costs per task?
If the gross margin is less than it must be, consider whether you’ll lower costs. try and stick as on the point of the value-based range as you’ll, but, if necessary, increase your pricing to make sure you’re making a profit.
How do your value-based prices compare to competitor rates? Ask yourself what might make your services different from other WordPress developers and designers. Consider lowering or raising your prices to get closer to your competition if your services look the same. Lowering is very important to consider as overly high rates could deter clients.