Delivering B2C Shopping Experiences to the B2B Customers
We always perceive that the B2B business model is nothing similar to the B2C model. But if you dive deep, you will understand that B2B buyers are themselves personal buyers too. They also expect a personalized shopping experience and want customization to be implemented at every stage of their buying journey. A study by McKinsey states that 70% of B2B eCommerce customers are happy to consider other vendors if their core must-haves are not met during their buying journey or if their experience is poor. This explains why delivering B2C style experiences to the B2B audience is important. Additionally, hire an eCommerce development company that can help build a B2C-style experience through your store.
Let us have a look at some key benefits of shaping the B2B shopping experiences in B2C style.
Benefits of Modiying B2B Shopping Experiences in B2C Style
1. Improved Customer Experiences
By delivering B2C-style experiences to your B2B buyers you are also working on improving their customer experience. Do you know why? This is because when B2B buyers move through a customized user journey, they are tend to be more satisfied and chances are, they will happily conduct business with you again.
2. Increased Conversions
By building a B2C-style functionality and providing customers with the shopping experience they demand, your business can win more customers and increase conversions. A personalized buying experience allows you to better connect to your existing buyers and encourage them to place repeat orders. With repeat orders, you get a chance to increase your conversion rate and bring in more sales for your business.
3. Better Quality Control
Do you know that sometimes third parties damage the goods but still ship the product to the buyer? The buyer receives a faulty product and blames the manufacturer. Such instances can directly impact your brand image and reputation. This is why implementing a B2C model into your B2B operations becomes more crucial. This will allow you to better control the quality of products sold to the B2B buyers, track end-to-end order fulfillment operations, and ensure the product they receive meets quality standards. This will also help in increasing the chances of repeat business.
4. Improved Analytics
A close connection with end consumers will help the brand create better offerings. Now armed with all the behavioral, transactional, and demographic data, the brand will understand its customers better. Earlier, they did not have this valuable data since various middlemen were involved. The development firm you hire for eCommerce development services can incorporate analytics tools into your store.
Also read Key Factors for Choosing an Enterprise Ecommerce Platform
5. Faster to Market
Earlier various middlemen were involved in the B2B operations, but with DTC implementation, you can eliminate these middlemen and sell directly to your B2B customers. This will help you facilitate your products faster in the market.
Conclusion
The B2B space is becoming consumerized as B2B buyers are longing for the same experience they get when they facilitate personal purchases. Hence, it has become imperative to implement a B2C style experience to personalize the B2B buyers’ journey. Consider the benefits shared in the blog above and hire a reliable eCommerce development company to build a customized store for your business.
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